There is one day of the year that marketers love more than their own birthdays, and it revolves around a certain Chinese company. The company is AliExpress, the day is Singles Day, and this year is their 10^th anniversary!

What is Singles’ Day?

Singles’ Day or Guanggun Jie is a holiday originating from China that celebrates the single way of life. Around 2013, Alibaba along with several other prominent e-commerce platforms picked it up and made it the biggest online and offline shopping event in the world, setting sales records each year up to $25.4 billion in 2017.
This year, the sale starts on November 10^th 5 AM PST and ends on November 12^th 4:59 AM PST. For marketers who run e-commerce, this is often the most profitable holiday of the year.

What are the benefits of Singles’ Day?

11.11 hosts some of the craziest sales online, both bulk and retail, and AliExpress’ usual generous promo policy gets even more drastic for the time of Singles’ Day. There are several main user attractions that let customers get ridiculous bargains and help marketers convert them more easily.

Here is what you can make use of in your funnel:
 

First-click attribution during the warm-up period (before 11.11)

What this means is that if the user you bring does one of the following

• add-to-cart
• preorder (pays 10%)

in order to complete the sale during the Big Sale – you’ll still get credit & commissions for them!

*Keep in mind, order registers on full payment, so don’t be alarmed if you notice a CR drop during the warmup period.

Coupons & Discounts

Users can knock down the price of whatever product they choose by using AliExpress coupons. Some of them are issued by the company itself and lower the price by set amounts of $2 and $5. Others come from the sellers and offer bigger discounts.

There are several ways to get those:

– Earn coupons by playing games at Gameland
– Catch the Coupon Rain event that happens several times throughout the day from November 5^th to 10^th
– Exchange coins for coupons (you get 5 coins for each product in the cart, up to 50 daily)
– Be the 1^st, 11^th, 111^th, 1111^th customer and get a special $1111 coupon!
 

There is a specific set of landing pages designated specifically for the warmup period:

Another promotion tip:

If a customer shares some product link with another user using the mobile app, they can get a discount up to 70%. Simply using the AliExpress app to share a link with a friend using a QR scanner can lead to massive savings for customers. That’s a point to capitalize on in creatives.

 
Why run with ClickDealer?

Not to mention our usually great conditions on Aliexpress offers because of 4+ years of good partnership with the advertiser, we’ve prepared some other incentives for you:

• ANNUAL BONUS PROGRAM
• TOOLS AND PLATFORM FEATURES

For several years on Singles’ Day, our affiliates have been getting GENEROUS BONUSES to complement the already impressive profits from the holiday. If you think you can match the requirements set out in the table below, set up Aliexpress campaigns with us to multiply your earnings!

*Threshold stands for the total amount of earned commissions for orders placed during the Big Sale

TOOLS AND FEATURES THAT MAKE IT GREAT RUNNING ALIEXPRESS WITH US:

• Daily approval of delivered orders
• Event report – so that you can view stats and measure efficiency of your campaigns by placed and delivered orders separately
• Domain parking for you to be able to shorten the redirect chain – which should be appreciated both by your users and by traffic sources
• And – last but not least – our newest development -> E-commerce Toolkit

This is a whole new section available under Tools in your accounts, which consists of 3 main tabs:

• ‘Deeplink constructor’ – where you can just paste your product URL and get your unique tracking link
• ‘Get product info’ – where you can check whether the product you want to run is eligible for commission and get full info on it (name, icon, current price)
• ‘Check order status’ – where you can check current status of a given order without having to load full daily/monthly reports and searching with Ctrl+F

GMV BONUS PROGRAM DURING THE BIG SALE – EXTRA 4%

Gmv bonuses have been cancelled for all networks indeed – but Aliexpress is now allowing them on AFFID level! Let us know if you’re interested and we can get you enrolled into the program asap!

For your convenience, we also decided to include a SHORT REMINDER of the new Aliexpress commission structure that’s been in place since 10.10.2018 and the main changes it entails:

• New commission rates by category (no geo differentiation):

mobile phones & other electronics 3%

accessories and clothing 9%

other commissionable categories 7%

*Non-affiliated products are now commissioned at regular rates instead of 2%

• Cookie lifetime has been extended to 3 days instead of session-based.

• When launching a massive campaign, don’t forget about the extra commission for new buyers:

RU – $2.00

PL/S/AE/TR – $3.00

ES/FR/NL/BE – $4.00

The anniversary edition of Singles’ Day promises to be a shopping event the scale of which we haven’t seen yet. If there ever was an opportunity for affiliates to make a lot of money – this is it.

The clock is ticking, so don’t waste another minute, message your AM, and get set up for the biggest online sale in the world. We have all the tools you need.