ClickDealer Assets Acquired By Digital Media Solutions
ClickDealer is proud and excited to announce that on March 31st our company’s assets have been acquired by Digital Media Solutions!
DMS (Digital Media Solutions), founded in 2012, is a leading company in the lead generation market centered on performance advertising solutions connecting consumers and advertisers within top consumer verticals. DMS has established its dominance in the performance advertising industry by providing technology-enabled solutions that effectively minimize risk on advertising spend and give advertisers extended reach that allows them to scale customer acquisition campaigns beyond their initial scope. The company’s extensive experience and specialized tools under the umbrella of DMS Managed Services have earned them an impressive portfolio of successful campaigns with key figures in insurance, mortgage, education, and other top verticals.
Goals and Synergies
DMS and ClickDealer capabilities complement each other in a multitude of ways conducive to the development of new and efficient end-to-end customer acquisition pipelines. Our companies’ advances in granular campaign performance tracking in tandem are bound to create analytical technologies with unprecedented capabilities. DMS’ clients in the US market will benefit from ClickDealer’s expertise in scaling localized campaigns, and we, in turn, are excited to broaden the scope of our partnerships by collaborating with new market entities. DMS-powered Aimtell will be invaluable to ClickDealer’s publishers, leading to strategies that will break new ground in remarketing and user re-engagement.
Two verticals that our companies will be collaborating particularly closely in are home improvement and insurance. Home improvement products are leading our platform in popularity and have been for several years now, especially in the US market. Our partner CDG (Customer Direct Group), also acquired by DMS, will broaden the opportunities for growth in the market with access to their industry-leading leadgen marketplace HomeQuote and many upcoming products. We look forward to expanding our portfolio to give our supply-side partners new opportunities and sharing our expertise to develop new strategies for promoting these types of services. Insurance is a burgeoning vertical that we have been active in since 2020, and our efforts combined with DMS’ vast assets and experience with insurance products will give us a major competitive edge in the market.
“Growing lead generation in the US market has been a strategic vector for ClickDealer since 2020, and this acquisition is a major step forward in that direction. Digital Media Solutions’ existing assets and expertise in the market will help us explore new verticals and further develop those we are already established in. In the short term, we will be working closely on the home improvement and insurance verticals, but we are looking forward to branching out further in the US market with DMS’ capabilities on our side,” stated Taras Kiseliuk, CEO of ClickDealer.
Both DMS and ClickDealer were founded in 2012, set out to innovate performance marketing, and gained over a decade’s worth of experience in delivering concrete results to companies in a wide range of business sectors. Our goals have been aligned from the beginning, and combining our capabilities developed over the years will multiply the pace at which we can create strategies and solutions for quality enterprises to get the attention of their target audiences in the shortest time and at minimal costs.
What does this mean for ClickDealer partners?
In short, countless new opportunities abound! There will be no changes to ClickDealer’s daily operations and organizational structure. The offers and tools you see on the platform today, payment terms and methods, individual deals and conditions, and your manager’s friendly and helpful demeanor will all stay in place. Everything you love about ClickDealer will remain as it is, and this acquisition will only add new things to that list: new products, tools, verticals, strategies, programs, and so much more.
We are entering a new and exciting era in ClickDealer’s timeline and we cannot wait to share more about the thrilling journey that awaits us. Make sure to stay tuned for updates, because there is a lot more to come from this point forward.