How Big Is TikTok in 2020?
The launch of TikTok for Business on June 25th was a massive event in the marketing industry. The social platform to succeed Vine and improve upon its predecessor has quickly grown into a force to be reckoned with in the social media big leagues since its global release in 2018. Opening access for advertisers to their global audience was certainly a watershed moment in marketing history. What made it so?
Today we will give you a sense of TikTok’s scale on the market with stats relevant specifically to affiliate marketing. If you are considering giving TikTok traffic a shot, this article will give you an idea of its reach and value. So, how big is TikTok?
Big User Base
The latest social media usage reports indicate that the number of TikTok’s active users is approximately 800 million. That places the company firmly behind market giants as Facebook, WhatsApp and Instagram, however it has already blown past industry veterans like Reddit and Twitter. In November 2018, TikTok reported 680M active users, which gives us an idea of how fast the app’s user base is growing. For scale, it’s a third of Pinterest’s 2020 user base in less than two years.
Big Reach
The TikTok craze has already swept over 150 countries, and its light speed rise in popularity is reflected in the growing audience numbers across all of them. The user base is not evenly spread over these geos, with the largest part of the platform’s active users residing in China. Makes total sense, considering that before releasing to the global public in 2018, the app spent 2 years building up an audience in the country the company was founded in.
There is uncertainty about Tiktok’s fate in the United States, but the country only contributes a fraction of the app’s global downloads. Regardless of how the situation resolves, TikTok’s audience remains varied and sizeable.
Big Downloads
In 2019, TikTok logged an estimated 738M downloads, second only to WhatsApp with 849M. Quick reminder: the company’s global release was in 2018. AppAnnie reports show TikTok on a steady pace to being the most downloaded app in 2020, and it’s hard to imagine a lot of people doubting that, considering its incredible run last year.
Currently, India continues leading the charge by the number of downloads, placing the US second on the chart, and Brazil emerges 3rd despite not showing much interest in the app in 2019. This only speaks to TikTok’s explosive growth as it keeps quickly gaining mass popularity in most of the countries it emerges in.
Big with Generation Z
TikTok’s leaked pitch deck shows that its following is mainly teens and young adults, and anyone who has seen the content on the platform can probably confirm that. It’s an absolute treasure trove for advertisers looking for that type of audience, and a welcome alternative to the previous king of Gen Z reach – Snapchat.
Users aged between 13-24 make up 69% of TikTok’s user base, so it wouldn’t be wise to promote mortgage offers on the platform, but get in there with gaming, for example, and you’re in the money. The full breakdown goes like this:
Big on Engagement
TikTok users spend a lot of time on the app. According to company documents revealed in March, a person spends 46 minutes a day on average interacting with the app, and will open it around 8 times a day. It’s a lot of time spent scrolling, and with a multitude of well-integrated types of ads like hashtag challenges and influencer sponsorships, there are many opportunities for companies to reach their potential customers.
Big Creative Variety
The main two ad formats TikTok is working with are images and video, and they have a lot of placements you can try them in. It’s pretty versatile in terms of ways a funnel can be set up as well, because from TikTok you can send users to a website, an app page in any of the app stores, or promote your hashtag challenge on the platform to get more eyeballs on a brand. They have all the tools affiliate marketers are used to, and a couple more on top of that.
Big with ClickDealer
A lot of you likely already have accounts on TikTok for Business, trying things out and looking for angles to work out on CPA offers. ClickDealer is all about new frontiers, and we have implemented some measures to make testing new things easier on the budget, and reward our risk-taking affiliates. Until August 31st, a wide range of ClickDealer offers have increased rates for TikTok traffic. You can find some of the best options here and more in the platform:
The TikTok gold rush is still in its infancy, and jumping on board of this bullet train now will gain you serious footing in this new promotion channel. TikTok is very big, and it’s only getting bigger.